Our client is a gold crypto app that allows users to make financial operations and trade crypto with gold as an exchange pair.
The company focused on the trading experience and ease of financial operations for clients. Glue executives tasked us to create the application UI/UX, product, and company identity that should outstand more popular and already present on the market firms.
Glue’s business model is built on long-term relationships with the customers, spending more on client retention with the help of easy experience, client nurturing, and client education. As trading with gold pairs offers more cautious trading strategies for the potential users of the Glue, the company expects them to stay longer and invest more.
So, the business approaches of the Glue that should be presented in design and application functionality were:
Trust and transparency
Easy functionality for trading & assets management
Noticeable, outstanding, catchy young company
Easy access to the support team and personal managers
Memorable UI for better retention and remarketing
At first, we had the basic data and client profiles from Glue. Then, we had to run our own design research to get the color palette, element base, and insights about the functionality of the future app. With that information in hand, we could go directly to the design itself.
Predesign research — qualitative and quantitative interviews
Summarizing the quantitative interview data and making the insights list
PRD analysis and creation of the action plan
Elements development
Design mockups and discovery presentation for the client
Assembling the prototype
Prototype presentation to the client and feedback collection
Design implementation
by the development team
Post Launch UI/UX improvements and development
We run qualitative interviews with potential clients to define the key use cases and study how they may use our functionality to solve their goals.
Some of the insights directly affected the UX/UI creation, while others proved the strategic focus of the brand:
As we conducted the research together with a marketing team, we concentrated on developing the solution for Persona A with some crucial insights from Persona B. At the same time, the Marketing team decided to use our visuals and communication patterns to work on UX of Personas A and C.
We analyzed the layout of the competitors’ apps to create the frame of the elements’ positioning, which would help us to develop the iOS and Android applications for the client with the Idealogic app development team’s efforts.
Work Sans
24px 18px 16px 14px 12px
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz
0123456789
Primary
#FFFFFF
Secondary
#c6cad2
Tetriary
#707b8f
Text primary
#181a1e
Text secondary
#272b32
Accent
#0b24f9
One dashboard with real-time
analytics and trading data
Easy exchange pair
management
Supply/borrow in one click
No hidden commissions data
for all operations
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Sales Executive
Sales Executive
Fill in the application form for a call